Snug has the privilege of a close relationship with our community and we recently surveyed them about their tech habits, including how those habits may have changed with the shelter-in-place orders for COVID-19. Here are our top findings of how habits have changed, other surprises, and the overall survey results.
Top Findings about how COVID-19 has changed habits:
48% of respondents have ordered groceries online, and 56% of them are doing it for first time because of quarantine
34.3% of respondents have attended a religious service online
Zoom is the most popular video conferencing solution (52%), followed by Facetime (46%), and Facebook messenger (28.2%). Interestingly, Skype (20.4%) was nearly twice as popular as Whatsapp (10.9%). This may be due to the North American nature of the survey.
48% of respondents using an exercise app are doing so because of the quarantine.
Other Top Findings from Tech Habits Survey:
60% of Snug customers with an iPhone owned 4 or more smart devices.
Of respondents with a smart speaker, 90.2% had an Alexa-enabled device.
Of respondents with a video doorbell, 88% had a Ring doorbell.
Facebook is more popular (86%) than the next 2, Instagram & Pinterest, combined.
Reddit (9%) and TikTok (5.9%) more popular than Snapchat (5%), though findings may not be statistically significant
58.5% of respondents have played a video game in the past week.
Survey Methodology
352 Snug customers responding to survey, not filtered or preferentially selected
All customers have smartphone
All responses were anonymous
Statistically, findings valid to +/-6% as relevant to senior groups
Full Survey Findings:
Are you using an iPhone or Android?
iPhone - 79%
Android - 20%
What is your age?
70-80 - 41%
60-70 - 34%
50-60 - 7%
80-85 - 5%
40-50 - 4%
30-40 - 2%
85+ - 2%
40% of respondents are 65-75, grouped in decades above. Also had a few respondents under 30.
What is your gender?
Female - 80%
Male - 20%
Do you have Pets?
Dogs - 40%
No Pets - 34%
Cats - 24%
A few respondents with Birds and Fish!
Select all the social media services you have used in the past week
Facebook - 86%
Instagram - 35%
Pinterest - 29%
Twitter - 24%
Reddit - 9%
Tiktok - 5.9%
Snapchat - 5%
Relative ranking of Reddit, Tiktok, and Snapchat may not be statistically accurate due to margin of error.
Which smart devices do you own? Select all that apply
Home Computer (including Laptop) - 88%
Tablet Computer (including iPad) - 65%
Smart TV (including Chromecast and FireTV) - 51%
Smart Speaker (Alexa / Google Home) - 32%
Apple Watch - 18%
Video Doorbell - 15%
Smart Security Cameras - 13%
Smart Lock - 4%
While a smaller category in general, Tablets are clearly a successful and well-used product for Snug’s users.
Who says seniors aren’t using technology? 60%of iPhone users have four or more connected devices!
What type of Video Doorbell do you have?
Ring - 88%
Arlo - 3%
Nest - 3%
Ring clearly dominates here.
What type of smart speaker do you have?
Alexa - 90%
Google Home - 10%
Sonos - 8%
A few, less than 5, respondents reported having the HomePod.
How often are you videoconferencing?
Not videoconferencing - 40%
Almost Never - 17%
Every couple of days - 17%
Once per Week - 16%
Every Day - 8%
Possible error in this question around the word ‘videoconferencing’ which alludes to a professional use of videochat. However, we did have a high % responding in next question.
Which apps and services have you used for videoconferencing? Select all that apply.
Zoom.US - 52%
Facetime - 46%
Facebook Messenger - 28%
Skype - 20%
Whatsapp - 10%
Marco Polo - 4%
Which video streaming services have you used recently? Select all that apply.
Netflix - 58%
Amazon Prime Video - 53%
I have not used any - 24%
Hulu - 18%
HBO Now - 7%
Disney+ - 5%
Have you attended a religious service online during this time?
No - 66%
Yes - 34%
When asked how it worked, responses were mostly positive but clearly some room for improvement.
“Very well! Technology continues to amaze me!”
“Mixed. Some audio problems.”
“My church used you tube for the music, the service itself was in print on the church website”
“Over all worked well, done tech issues but was better than not having them available.”
Have you ordered groceries online?
No - 51%
Yes - 48%
Did you do your first order online because of the quarantine?
Yes - 55%
No - 44%
What services are you using to order groceries online? Select all that apply.
Local Grocery Service - 46%
Instacart - 39%
Walmart - 30%
Amazon Prime Now - 25%
Costco - 5%
Target - 5%
Have you used a telehealth service or app to connect with a medical professional remotely?
No - 82%
Yes - 17%
Have you had prescription medication delivered?
No - 69%
Yes - 30%
Most respondents seem like they already have been doing this. Variety of services used from Kaiser, CVS, Express Scripts, and OptumRX.
“VA mail. Works great”
“pharmacy did free mailing”
“Doctor had it delivered. Don't remember which service.”
“Works well. Been doing it for a year or so.”
How are you getting your news right now? Select all that apply.
Local TV - 65%
News Website - 57%
Cable News - 53%
Social Media - 50%
Email Newsletter - 33%
Printed Newspaper - 21%
Youtube - 13%
Podcast - 11%
Are you using an exercise app or YouTube video to help you stay active?
No - 80%
Yes - 19%
Did you start using it because of the quarantine?
No - 52%
Yes - 47%
Have you played a game on your phone or tablet in the past week?
Yes - 59%
No - 41%
In order, Solitaire, Words with Friend, and Sudoku were most frequently mentioned.
This survey has had many fascinating insights and we will be doing additional analysis in the weeks to come. If you’re interested in the underlying data for your own analysis, please email us at support@snugsafety.com.
Also, as a reminder, Snug is seeking affiliates that want to help us get the word out about our product. If you’re interested, please fill out our affiliate questionnaire.
